How Many People Use Makeup Each Day Statistics

Research Summary. The cosmetics industry is one of the about valuable markets globally, and the U.s.a. is largely to thank for that. With more than and more people across the nation buying personal care and dazzler products, the cosmetics industry is growing fast. After extensive research, our information assay team found:

• Approximately $49.2 billion is generated past cosmetics sales in the Usa each year.

• On average, Americans spend betwixt $244 and $313 on cosmetics every calendar month.

• The global cosmetics manufacture is valued at $380.two billion.

• The cosmetics industry is growing at a rate of 5.3% each year.

• Skincare products brand up 42% of the cosmetics manufacture, representing the largest segment of the market.

Cosmetics Industry Stats by: Consumers | Segments | Trends and Projections

Cosmetics Industry Statistics

• The American cosmetics and beauty market place is valued at $84 billion.

  The beauty and personal intendance marketplace in the The states is worth approximately $84 billion. Equally such, the United States accounts for 22% of the value of the global cosmetics industry.

• Around 61% of all beauty buyers followed cosmetics brands or visited a brand on social media in June 2019, making social media engagement central for cosmetics brands.

  Social media is one of the leading means customers notice cosmetics brands, allowing brands to establish trust with their customers and market place their products appropriately.

  It's estimated that 37% of shoppers typically discover out about new cosmetics brands or products through social media ads. Virtually 33% discover out via recommendations and comments made on social media platforms.

  In addition, 66% of customers detect brands on social media thanks to updates on the brand's social media pages, posts from expert bloggers, and glory endorsements.

• In the United States, L'Oréal is the most valuable cosmetics company.

  As of 2021, L'Oréal generated an impressive $33.4 billion in annual revenue. In improver, the multinational cosmetics visitor held 20% of the cosmetics manufacture share in Western Europe.

  Other leading cosmetics companies — which have controlled the market, along with Fifty'Oréal, since the early twentieth century — include Unilever, Procter Gamble Co., The Estee Lauder Companies, and Shiseido Company.

Cosmetics Brands by Revenue (2018)

Brand	Revenue (2018)
Johnson'due south	$14.1m
Chanel	$11.5m
L'Oreal Paris	$10.7m
Gillette	$8.1m
Neutrogena	$7m
Nivea	$6.9m
Dior	$half dozen.3m
Clinique	$v.4m
Shiseido	$v.2m
Guerlain	$5.1m

• In terms of social media user engagement, Huda Beauty and Kylie Cosmetics are the biggest cosmetics companies in the United States.

  According to a 2019 survey, Huda Dazzler has the highest social media user engagement volume with 246.37 meg actions, while Kylie Cosmetics trailed closely behind with 215.24 million actions.

• In the Us, facial and eye cosmetics represent the near profitable sections of the cosmetics and beauty industry.

  In 2020, roughly $i.96 billion was generated from sales of center cosmetics, and nigh $1.9 billion was generated from sales of facial cosmetics. Mascara was the most profitable product in the eye cosmetics segment, followed by eyeliners, eye shadows, and eyebrow makeup.

  Meanwhile, Neutrogena makeup remover was the most profitable production in the facial cosmetics segment.

  In improver, hair care products represented 24% of the beauty industry, and sales of lip cosmetics products generated almost 647.31 million.

• Although due east-commerce sales continue to abound, many shoppers buy cosmetics and beauty products at retail stores.

  When it comes to cosmetics sales, Ulta Beauty is the leading wellness and beauty retailer in the United States. In 2019, the chain beauty store generated approximately $seven.4 billion in retail sales.

  Sephora, another pop dazzler retail concatenation, was slightly behind Ulta, generating about $5.9 billion in retail sales that year.

Cosmetics Industry Consumer Statistics

• Nearly ane-quaternary of the world'due south cosmetics are bought by Americans.

  North America accounted for 24% of the global cosmetics market in 2020. Electric current numbers place the Asia Pacific as the largest consumer of cosmetics equally a region.

Country	Dazzler Products Spending (2018)
Usa	$89.7B
China	$58.3B
Nihon	$36.9B
Brazil	$34.7B
Germany	$19.1B
United Kingdom	$17.2B
Bharat	$15B
French republic	$fourteen.7B
Due south Korea	$12.8B
Russia	$xi.4B

• The men's global personal care and beauty industry is expected to be valued at $166 billion by 2022.

  Although women may lead the cosmetics industry, men are buying cosmetics more than ever earlier, and virtually 40% of adults are interested in gender-neutral beauty and cosmetics products. In only the last year, men's skincare products jumped in sales by vii%.

• Women spend, on average, $69 more than men each month on cosmetics.

  According to a study commissioned by Groupon, American women spend, on average, $313 a month on cosmetics, or $3,756 a year. Meanwhile, American men spend, on average, $244 a month on cosmetics, or $2,928 a year — 22% less than women.

• African American shoppers stand for 86% of the ethnic beauty market.

  According to Essence, African Americans spend $1.ii trillion on beauty and cosmetics products each year, and this year, that number is expected to increase to $ane.5 trillion.

  In 2017, Black shoppers captured 86% of the ethnic dazzler market, generating $54 meg in sales of the total $63 million. That same twelvemonth, Blackness customers also spent $127 million on preparation products and $465 million on skincare products.

• 27% of young women never leave the house without makeup on.

  According to a survey conducted by the Renfrew Center Foundation, a nonprofit organization, young girls habiliment makeup earlier than ever before. Co-ordinate to the survey results, 58%, or virtually three in five, of surveyed young girls aged eight to eighteen wearable makeup.

  In addition, of the girls who admitted to wearing makeup, 65% started using it betwixt the ages of viii and 13, and 50% of them started using it between the ages of 11 and 13.

Cosmetics Industry Segment Statistics

• Approximately 42% of the global cosmetic marketplace is made up of skincare.

  The sale of various skincare products represents just under half of the global cosmetics market. But behind skincare, hair care products represent roughly 24% of the global marketplace.

• Near 20% of the global cosmetic market is made up of makeup.

  According to Statista, makeup products represent 18.2% of the total global cosmetics market value.

• The global makeup market alone is estimated to be worth approximately $85 billion.

  Currently, makeup sales generate about $77.viii billion of the total $380.2 billion global cosmetics marketplace. Makeup sales are expected to only increment equally a growing number of people incorporate the use of lipsticks, concealers, foundations, bronzers, mascaras, and eyeliners into their everyday routines.

• Skincare and hair care products correspond virtually 60% of the global cosmetics market combined.

  According to Statista, globally, skincare and pilus care are leading the way in the cosmetics manufacture. In 2015, skincare product sales in the U.Due south. lone generated nearly $16 billion. Meanwhile, in 2020, facial cosmetic sales generated $one.9 billion.

• The global anti-aging cosmetics market value sits at $38.62 billion.

  Anti-crumbling products, especially those with anti-oxidizing elements like Vitamin C and E, are expected to grow in value by a CAGR of 5.8% in the coming years. Past 2026, the global anti-aging cosmetics manufacture is estimated to attain $threescore.26 billion.

Cosmetics Industry Trends and Predictions

• The global cosmetics industry is expected to reach a value of $463.5 billion by 2027.

  Over the next six years, the global cosmetics manufacture is expected to abound past $83.three billion. Every bit of 2019, the industry was valued at $380.2 billion, and current growth projections bear witness that number will reach approximately $463.v billion by 2027.

• From 2021 to 2027, the global cosmetics manufacture has a CAGR of 5.3%.

  Co-ordinate to recent growth models and predictions, the global cosmetics industry volition expand at a chemical compound annual growth charge per unit, or CAGR, of 5.3% between now and 2027.

  This growth rate is largely tied to irresolute lifestyles, the increased employ of cosmetics products in modern lifestyles, and the rising of men using cosmetics and beauty products in their daily routines.

• CBD-infused cosmetics are expected to grow past $2.22 billion through 2024.

  According to PR Newswire, the CBD marketplace is estimated to abound at a chemical compound annual growth rate of 25% between now and 2024. Moreover, North America is slated to contribute to approximately 43% of the projected growth.

• Influencers control 60%+ of the YouTube beauty content.

  While brands accept tried their best to control their own narrative in the past, it's becoming clear that influencers are the fashion of the time to come. Consumers feel much more comfortable watching a "real person" using a product and giving honest feedback in real time, rather than take a company tout the product'southward features.

Cosmetics Industry FAQ

1. How is the cosmetics industry segmented?

   The cosmetics industry is segmented into vii primary categories. These include skincare products, hair care products, makeup, perfumes, toiletries, deodorants, and oral intendance products. Skincare products remain the near profitable segment of the marketplace, followed closely by hair care products.

2. What is the cosmetics manufacture worth in 2021?

   The most recent numbers show that the global cosmetics manufacture is valued at approximately $380.two billion. North America accounts for approximately 24% of the global cosmetics market, with the cosmetics industry in the United States currently valued at roughly $84 billion.

3. Is the cosmetics industry growing?

   Yep. Electric current projections place the cosmetics industry as a v.iii% compound almanac growth charge per unit. At this footstep, the market will exist worth roughly $463.five billion by 2027.

4. What is the largest cosmetics company in the globe?

   The largest cosmetics company in the word is L'Oreal. The French company registered an annual revenue of $33.34 billion in 202. While Johnson & Johnson, Proctor Risk, and Unilever are all bigger companies (by revenue), their cosmetics divisions fall short of L'Oreal.

5. Which country spends the near on cosmetics?

   The Us spends the near on cosmetics. In 2018, The states consumers spent a full of $89.71 billion on cosmetics. The next highest land, China, only spent $58.26 billion — with about 4 times as many consumers.

6. Is the cosmetics industry saturated?

   Yes, most industry experts concord that the cosmetics industry is oversaturated. Fifty-fifty without being an expert, anyone who'south shopped for skincare products recently knows the insane number of options available at the shop.

   As such, it's incredibly difficult for a new brand or product to gain traction without beingness a part of one of the major cosmetics companies in the world.

Decision

Effectually the globe and beyond the nation, the dazzler and cosmetics manufacture continues to be profitable. Currently, the global cosmetics industry is valued at $380.2 billion, with the Usa generating at to the lowest degree $49.2 billion in cosmetic product sales every year.

Today, more and more women and men are purchasing skincare products, hair intendance products, make-upward, perfumes, toiletries, deodorants, and oral intendance products. As such, the industry has no sign of slowing down.

In fact, information technology's growing at a rate of approximately 5.iii% every yr. With the average American spending between $244 and $313 on cosmetics every calendar month, the future of the cosmetics industry looks bright.

References

1. Statista. "Cosmetics Industry In The U.Southward. — Statistics Facts." Accessed on August 31, 2021.

2. Centrolineal Market Inquiry. "Cosmetics Market place By Category, Gender And Distribution Channel: Global Opportunity Analysis And Industry Forecast, 2021-2027." Accessed on August 31, 2021.

3. New York Postal service. "Vanity Costs American Women Well-nigh A Quarter Of A Million Dollars." Accessed on August 31. 2021.

4. Statista. "Cosmetics Consumer Behavior In The U.S. — Statistics Facts." Accessed on Baronial 31, 2021.

5. We Are Social. "How Social Media Is Reshaping The Beauty Industry." Accessed on August 31, 2021.

6. Statista. "Cosmetic Sales In The U.s. In 2020, By Segment." Accessed on August 31. 2021.

7. Statista. "Global Makeup Market Size 2012-2025." Accessed on August 31, 2021.

8. CNBC. "Men Are A MultiBillion Dollar Growth Opportunity For The Dazzler Manufacture." Accessed on August 31, 2021.

9. Fortune Business Insights. "Anti-Aging Cosmetics Market Size, Share Industry Analysis, Past Product Type, Product Grade, End-User, Distribution Aqueduct, And Regional Forecast, 2019-2026." Accessed on Baronial 31, 2021.

10. PR Newswire. "From Barbies To Blush — New Survey Reveals Young Girls Are Wearing Makeup Earlier Than Always To Hide Their Insecurities." Accessed on Baronial 31, 2021.

11. Essence. "Characteristic: The Industry That Black Women Built." Accessed on August 31, 2021.

12. PR Newswire. "Global CBD Infused Cosmetics Market: $two.22 Billion Growth Expected During 2020-2024." Accessed on August 31, 2021.

13. Statista. Distribution of beauty content views on YouTube as of Baronial 2018. Accessed on December 20, 2021.

14. Statista. Consumption value of beauty products worldwide in 2018, by leading country. Accessed on December 20, 2021.

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Source: https://www.zippia.com/advice/cosmetics-industry-statistics/

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