Where To Buy Kylie Jenner Makeup In New York
Credit: Mr. Exclusive/MEGA
When Kylie Jenner announced she would be opening her second express pop-up store in New York City, I knew I had to check it out. And when someone from the PeopleStyle squad needed to cover the m opening, I was the first to volunteer myself as tribute.
The pop-up shop, which is located at 27 Mercer Street in Soho, officially opened its doors to Male monarch Kylie's loyal fans — some of whom traveled from as far equally Las Vegas to encounter her and shop her makeup and wearable lines in person (not to mention become a coveted Instagram photo of the shop'southward famous wall of lip kits). On pinnacle of featuring all of the star'south Kylie Cosmetics bestsellers, the store likewise carries limited quantities of her limited edition collections (like the KoKo collection with her big sister Khloé Kardashian and Valentine's Day products), plus the newest Kylie Shop merch that officially launches tomorrow at 3 p.m. PST at TheKylieShop.com.
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By the time my cab pulled up to the pop-up at half-dozen:30 a.m., a full three and a half hours before the store opened, the line of excited fans already went downwardly the block and wrapped halfway around the next. I made my way to the front to talk to Kylie'due south well-nigh hardcore fans about their experience camping out to ensure they'd be the first ones walking into the pop-upward's doors at x a.m.
Dressed in head-to-toe Kylie products – from Mary Jo Chiliad matte liquid lipstick to The Burgundy Kyshadow Palette to sweatshirts with Kylie's proper noun sprawled across them – her biggest supporters went all out for the occasion.
Although Kylie promised her fans on her app and Instagram that she would be at the shop to open up its doors right at 10 a.m., they were disappointed to see she didn't actually arrive to greet anybody until past apex. Only most fans at the front of the line kept a positive attitude through it all (hey, they need it to survive over 48 hours continuing in the freezing pelting and cold!).
"If I could say 1 thing to Kylie, I would say keep doing what she'due south doing. She'due south inspiring millions of people. She'south making millions of people happy. And you can just be famous for so long, then she's doing something right," one teenage male person fan, who traveled from Long Island to sit down twenty hours at the forepart of the line for the opening said.
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Some other fan (who came all the manner from Las Vegas for the opening) added: "She'due south making her ain person. She's not using her family name. She'due south honestly 1 of the most inspiring people. Aye, her family unit is famous, only she went out of her manner to make her own business and she'southward doing something."
Every bit we entered the final minutes earlier the store opened, the NYPD barricaded the entire cake of Mercer Street, the line of fans to go into the shop wrapped effectually the unabridged block and even more fans lined upwardly across the street (not even waiting in line), just hoping to get a glimpse of King Kylie when she showed up.
Once the doors opened, security let in 20 to 30 fans at a fourth dimension (the shop only holds 150 people max), and one officer I spoke to estimated only one,200 to ane,500 of the over 2,000 fans there would actually get inside on opening day. After spending the entire forenoon outside the shop (press wasn't allowed inside yet), I headed back to my usual PeopleStyle desk job until 3:thirty p.m., when I went back to grab Kylie'due south concluding few moments in the shop.
When I was ushered inside past a slew of publicists, I was greeted with Chris Dark-brown's "Party" bumping and so loud I felt like I was in a nightclub and endless Kylie products. Commencement and foremost, I had to get a few snaps of the wall of lip kits, so headed toward the back of the store to find the star of the solar day.
Like her Los Angeles pop-upwards shop analogue, the layout and design of this shop looked pretty like. A costly, white bed with a faux fur blanket thrown over it and hot pink LED "Kylie" lite above took up most of the dorsum wall, and there, Kylie and her krew spent nearly of their time. As press, I wasn't allowed to have pictures of Kylie inside the bodily shop, only outside. I did manage to go a sneaky shot of Tyga, who accompanied his girlfriend to the opening (forth with some of other guy friends whom I didn't recognize). Enough of shoppers chatted with Tyga and took selfies with him equally he awkwardly stood, and occasionally checking his phone, in the dorsum of the store.
One time I overheard Kylie was about to leave, I dropped my basket and ran outside to get the money shot that I woke upward at v:30 a.m. to get. I stood next to the door with ane other reporter, and then she stepped out, of grade surrounded past her team of security. The fans roared the 2nd her nude booties hit the pavement and without hesitation, Kylie marched straight across the street to greet her fans.
I actually couldn't believe the number of hugs, selfies and fans Kylie spoke to outside the store – as much every bit I resented her for making me stand in the cold for hours on a Monday morning mail service-covering the Grammys for People.com, I did proceeds some respect for her after seeing those interactions. Afterward a proficient 5 minutes exterior, she waved one final goodbye and drove off to get ready to nourish the crazy Philipp Plein fashion show that night.
Before I left for the mean solar day, I went dorsum inside and purchase some makeup (I hateful, I did wait hours and make ii trips to the shop). I'm a makeup addict, and felt overwhelmed by all the choices surrounding me. I grabbed products I knew off the peak of my head – a Burgundy Kyshadow palette, a Candy K matte liquid lipstick, a Mailboo lip kit, a Rose Gold créme shadow from her limited Birthday Collection – and then threw in a lighter with Kris Jenner'due south face up on it for good measure.
Overall, one thing I took away from my feel was the immense the beloved and dedication Kylie's fans have for her, but from spending a few hours waiting for her with them in the sub-30° weather. Check out the five near surprising things I learned below, from my crazy day-long experience with her most loyal followers.
i. The 12 people at the forepart of the line (and arguably the most hardcore Kylie Jenner fans) started waiting at 10 a.m. on Saturday for the store opening. Yep, that'southward a full 48 hours in the freezing rain, snow and harsh New York Urban center winds for Kylie. And none of that brought them downwardly. One young woman said her beloved for Kylie started when she watched Keeping Up with the Kardashians, and learning how to do makeup like the star helped her overcome a dark menses in her life. These lucky few even met Kylie the night before when she swung by to visit the store before its g opening – and said she was more than cute and kind in person than they always expected.
two. Her fan base is diverse. Truly, no one Kylie Jenner fan is alike. The 19-year-former star'due south fans that came out to her opening (more ii,000 of them) ranged from immature women in their 20s to teenage boys and unproblematic-aged girls who brought their moms and dads along.
3. A strong camaraderie exists between her fans. I expected tensions to be high, with people being possessive of their spots in line and attempts to push their manner to the front. But actually, everyone at the opening had each other'southward backs. Girls asked me if I wanted to borrow i of their blankets to bundle upwardly, and others would grab each other coffees from Starbucks to help pass the fourth dimension.
4. Her merchandise from The Kylie Store is the almost in-demand. People came decked out in sweatshirts and t-shirts adorned with Kylie's face and name, and they wanted more than. Yes, most fans I talked to said they were planning to buy a lip kit or two ("Because I have to [get one] from the lip kit wall! Probably Ginger since it is a rarer shade," one girl said.) but they were actually at that place to get their easily on the one-of-a-kind trade that sells out in minutes online.
v. The within of the store is an actual dream. Whether you're a Kylie diehard or makeup junkie, yous will die and go to heaven if you're lucky enough to get inside the store. Imagine: every single Kylie Cosmetics makeup production, plus every 1 of her new clothing launches, a lighter plastered with Kris Jenner's face up on information technology, thongs covered in Kylie'south proper noun and every other item that'due south been sold out on her site for months.
During my second get-around, I mingled with Kylie and Tyga equally I shopped and Snapped, and watched tons of her fans inside have their dreams come up true getting selfies with the star. Oh, and that crazy OCD-organized lip kit wall you keep hearing about? Yeah, it's but every bit cute in person as you'd expect.
Tell the states: are you going to try to visit Kylie's North.Y.C. pop-up store before everything sells out? Share your experiences with united states beneath.
Source: https://people.com/style/kylie-jenner-nyc-pop-up-opening-experience/
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